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World Vision picks BBH Singapore for global strategy and creative duties

Humanitarian organisation World Vision has appointed BBH Singapore as a global agency partner for its child sponsorship programme. As part of this appointment, BBH will work on the global positioning of the child sponsorship programme with the scope of work covering strategy and creative execution for customer acquisition and retention across all channels.

World Vision’s child sponsorship programme focuses on improving the well-being of children in need, particularly the most vulnerable. The organisation works locally alongside communities to tackle the root causes of poverty that effect children’s lives and futures, creating sustainable change. Marketing has reached out to BBH for additional information.

According to Jim Goddard, senior director, child sponsorship marketing and engagement, the agency’s “successful” track record of driving product repositioning and its passion for World Vision’s work, made BBH the right partner for the organisation.

“World Vision, through its child sponsorship programme, has been making a considerable difference in the lives of children around the world and we are looking forward to collaborating with BBH Singapore to garner higher engagement for the programme,” he said.

World Vision have helped over 200 million kids make more of their lives. Who wouldn’t want to be involved?” John Hadfield, CEO of BBH Singapore, said.

Most recently, BBH Singapore bid farewell to its long-time client IKEA Southeast Asia after six years. The agency currently works with NTUC Income and Sentosa Development Corporation, among others.

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