Wong To Yick Wood Lock Medicated Balm taps Joey Yung as first brand ambassador

Hong Kong heritage brand Wong To Yick Wood Lock Medicated Balm has tapped Cantopop diva Joey Yung as its first-ever brand ambassador.

This landmark collaboration - "No.1 meets No.1" - reinforces Wong To Yick's brand image as Hong Kong's No.1 muscle pain reliever and No.1 in the medicated oil segment, while leveraging Yung's global influence to elevate the brand's legacy of professionalism and trust to new heights.

The collaboration between Wong To Yick and Yung is rooted in shared values of perseverance and excellence. Yung, renowned for her unparalleled dedication and resilience, embodies the brand's spirit of "growing stronger through challenges".

This partnership between the brand and Yung marks a transformative milestone for this Hong Kong heritage brand with over half a century of history. As the brand's first-ever ambassador, Yung will leverage her widespread influence and positive public image to help redefine Wong To Yick's identity—breaking free from traditional Chinese medicine stereotypes and cultivating a more youthful, fashionable brand appeal.

On the marketing front, Wong To Yick will launch a comprehensive promotional campaign, including high-end TV commercials that highlight the product's efficacy alongside Yung's star power, large-scale outdoor advertisements to amplify brand visibility, interactive social media initiatives to engage younger consumers, and strengthened retail partnerships to ensure optimal product availability and presentation.

All marketing efforts will centre on the theme "Perseverance, the champion's choice", seamlessly blending Yung's superstar persona with the brand's professional credibility—reshaping modern consumers' perception of premium Chinese herbal remedies.

In fact, Wong To Yick places consumer trust at the forefront, particularly in combating counterfeit products. The brand has established a robust anti-counterfeiting system and will roll out multi-tiered educational initiatives, including detailed authenticity guides on official websites and social platforms, empowering consumers to identify genuine products with ease.

As the ambassador, Yung said, "As a Hong Kong native, I have unwavering faith in the words 'made in Hong Kong.' Wong To Yick's decades of consistent quality reflect not just a product commitment but the very essence of Hong Kong's spirit. Every authentic bottle embodies this dedication and integrity."

Since its founding in 1968 by Wong To Yick, the brand has remained steadfast in its Hong Kong manufacturing roots, using natural herbal ingredients to uphold the highest quality standards. Looking ahead, Wong To Yick will continue to embrace its "Growing stronger through challenges" ethos, innovating while honouring tradition, to deliver superior health products to global consumers—ensuring this half-century legacy of craftsmanship endures for generations to come.

MARKETING-INTERACTIVE has reached out to Wong To Yick for more information.

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