Wonda Coffee has launched a latest offering called Wonda Kopi Tarik. The new take on kopi tarik represents the brand’s initiative to deliver premium canned beverages with a local twist.
Wonda Kopi Tarik is a unique addition to the brand’s existing product range: Wonda Original and Wonda Mocha, both of which contain more than 50% premium quality Arabica coffee beans; and Wonda Latte, which is made from smooth and creamy milk with French Vanilla flavour.
The brand will launch a series of promotional activities highlighting the taste of Wonda Kopi Tarik taking place over the next few months. This will include radio, print, digital, television and out-of-home advertising, product sampling and much more.
“Local coffee is something that is very close to the hearts of Malaysians. We realised that a product of this nature is currently not available within the local Ready-To-Drink coffee market," explained Hemalatha Ragavan, VP of marketing and business development at Permanis."This is why we chose to come up with Wonda Kopi Tarik."
The Wonda Coffee brand is owned by Asahi Group Holdings and distributed locally by Permanis Sandilands Sdn Bhd. The brand was first introduced in Malaysia in December 2013.