WONDA Coffee has launched its official store on Shopee Malaysia in conjunction with the unveiling of its 3-in-1 premium hot coffee range in Malaysia. The partnership seeks to extend the brand’s reach and enable Malaysians to conveniently top up their WONDA 3-in-1 Premium Coffee products via Shopee when they need a quick refill.
According to a press release, the new range comes on the back of “positive growth” of the WONDA Coffee’s ready-to-drink segment and is a move to expand its footprint in the powdered coffee segment. It has also introduced a Kopi Tarik variant in the non-ready-to-drink coffee segment for the first time.
“We recognised that many consumers wanted to make their very own cup of WONDA Coffee. This is why we are so excited about this launch as it gives WONDA Coffee fans a chance to start their day with the WONDA 3-in-1 Premium Coffee,” explained Santharuban T. Sundaram, senior VP of marketing and alternative business at parent company, Etika.
Shopee Malaysia category manager Tan Ming Kit said the launch comes at an opportune time as the eCommerce platform is having its 9.9 Super Shopping Day until 9 September. “Shopee’s flagship shopping event brings an increase in customer traffic, which will translate to maximum exposure for the all-new WONDA 3-in-1 Premium Coffee,” he added.
On Shopee, WONDA Coffee will also run an introductory promotion for the new product range a consecutive period of three days, followed by exclusive deals and promotions that will take place until October.