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Women fighting back against unrealistic beauty pressures

Despite rising levels of beauty and appearance anxiety, more women and girls are fighting back against unrealistic beauty pressures, says a new global report released by Dove.

Conducted by Edelman Intelligence, a specialist applied research firm based in London, The Dove Global Beauty and Confidence Report showed that 37% of Chinese women have higher level of self-esteem, making China to rank fifth among the surveyed countries.

1. South Africa:64%
2. Russia:45%
3. Turkey:42%
4. India:40%
5. China:37%
6. Mexico:36%
7. Germany:34%
8. Brazil:27%
9. The United States of America:24%
10. Canada:22%
11. Australia:20%
12. The United Kingdom:20%
13. Japan:8%

Chinese women (67%) and girls (72%) cite increasing pressures from advertising and media to reach an unrealistic standard of beauty as a key force in driving appearance anxiety, while 47% of all women recognise the impact of an “always on” social media culture in driving the pressure for perfection.

However, many Chinese women would like to change the current situation. 81% of women and 72% of girls are calling for the media to do a better job portraying women of diverse physical appearance, age, race, shape and size.

85% of women and 77% of girls say they want to look their personal best rather than follow someone else’s definition of “beautiful”, and almost all women (87%) and girls (88%) agree every woman has something about them that is beautiful, higher than the global standard (83% and 82%).

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