Despite rising levels of beauty and appearance anxiety, more women and girls are fighting back against unrealistic beauty pressures, says a new global report released by Dove.
Conducted by Edelman Intelligence, a specialist applied research firm based in London, The Dove Global Beauty and Confidence Report showed that 37% of Chinese women have higher level of self-esteem, making China to rank fifth among the surveyed countries.
1. South Africa：64%
9. The United States of America：24%
12. The United Kingdom：20%
Chinese women (67%) and girls (72%) cite increasing pressures from advertising and media to reach an unrealistic standard of beauty as a key force in driving appearance anxiety, while 47% of all women recognise the impact of an “always on” social media culture in driving the pressure for perfection.
However, many Chinese women would like to change the current situation. 81% of women and 72% of girls are calling for the media to do a better job portraying women of diverse physical appearance, age, race, shape and size.
85% of women and 77% of girls say they want to look their personal best rather than follow someone else’s definition of “beautiful”, and almost all women (87%) and girls (88%) agree every woman has something about them that is beautiful, higher than the global standard (83% and 82%).