The Ministry of Communications and Information (MCI) has appointed 77 vendors to carry out audio-visual production services under the whole-of-government (WOG) video and animation framework contract. Among the vendors chosen were NasDaily, Night Owl Cinematics, MM2 Entertainment, The Smart Local, Viddsee, and Rice Media. Agencies that were chosen also included GERMS Digital, Distillery, and Animagine among others. The appointment follows a pitch called in April 2020, which saw 119 interested parties vying to be part of the roster. According to GeBiz, the account is valued at approximately SG$3.8 million, and the length of the contract is for one year with the option to extending for two more.
The job scope is split into two categories: video and animation. For videos, the appointment vendors will need to carry out partial or full scale production of a variety of videos that are suitable for broadcasting through the mass media, cinemas, and for online platforms such as YouTube and Vimeo. The types of videos include corporate, recruitment, events coverage, music video, drama/web series, short films and more. Meanwhile, those appointed under the animation category will have to produce animation works of genres including 2D Flash animation, 2D cell animation, 3D animation, motion graphics, visual effects, stop motion animation, augmented reality/virtual reality content, and more.
Appointed vendors will have to provide a customised production proposal within seven days or as stipulated by the client. This may include, but are not limited to, services such as concept, reference videos, samples, budget, production plan and timeline.
Vendors are also responsible for fulfilling all post-production requirements, which include editing and adjustments to background sound effects, music, video, images; booking of studio time, logging of footage, and encoding. In the event that the product is deemed unsuitable, vendors under the video category will have to provide up to four rounds of changes in the pre-production stage and post-production stage each, at no additional cost. Similarly, those engaged under the animation category will have to provide up to four rounds of script changes, and up to three rounds of changes for storyboard, animatics, and post-production edits each, at no additional cost.
Earlier last week, MCI also called for a pitch looking for a panel of vendors to carry out creative services for communications campaigns for the WOG. Under the contract, the vendors shall supply and deliver communications campaign servicing, development and execution/production services. They will also be tasked with overall campaign coordination, conceptualisation, production and management of creative materials and services needed to communicate key messages for the campaigns. The job scope also includes pitching of creative ideas, where there is a fixed fee of SG$3,000 for each pitch.
Also under the whole of government roster, MCI recently appointed Meltwater, Isentia and Truescope to provide media monitoring and/or online analytics services. The tender was first called last year and the appointment is for two years, with the option of extending another two. According to Gebiz, Meltwater’s total rate card is SG$20,580 while that of Isentia’s and Truescope’s were SG$12,264 and SG$9,800 respectively. The three companies will oversee all government agencies, which include all ministries, statutory boards and organs of state. There were 10 firms vying for the account, including Carma Asia, Digimind, Digitas, Happy Marketer, Insightmatrix, and StarHub.
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