W+K Shanghai names second executive creative director

Wieden+Kennedy Shanghai has promoted Vivian Yong to executive creative director, partnering with the office’s current ECD Ian Toombs as a creative leader duo working alongside Bryan Tilson, managing director of the office.Born and raised in Hong Kong, Yong began in 1999 at M&C Saatchi, Ogilvy and McCann Erickson living between London and Hong Kong while simultaneously working as a multilingual cultural journalist, goldsmith and creative partner of a fashion photography studio before joining W+K Shanghai as a creative director in 2012.She has created multi-platform campaigns for Nike, P&G, Corona and Cathay Pacific Airlines as well as successful China-based campaigns for Tiffany and Levi's that were adapted globally. Most recently, she was instrumental in winning BMW.“Vivian is perfect for this role. For the past six months we've developed a creative chemistry that I believe marks the beginning of new era for W+K Shanghai. I'm thrilled to have her as a partner,” said Ian Toombs, executive creative director of Wieden+Kennedy Shanghai.“Vivian is a talent we've watched blossom over time. She's fierce, smart, hardworking and an incredible copywriter all wrapped up in a quick to smile package of goodness. We're so happy to be promoting another creative woman from within,” said Colleen Decourcy, chief creative officer of Wieden+Kennedy.