Williams Lea Tag launches new rebranding with CEO appointment

Williams Lea Tag (WLT) today unveiled a new strategy which sees the company refocusing its overall business into two strategic business units with refreshed brands, namely “Williams Lea” and “Tag”, along with a new CEO appointment for Williams Lea.

The new logos and brand identities have also been featured on their websites that articulate each proposition for clients, partners, and the wider world.

Under the new strategy, Williams Lea will deliver skilled business-critical support services to financial, legal, and professional services firms worldwide and, in the UK, publishing services to the public sector. While Tag will be the end-to-end global marketing production partner to brands and agencies.

David Kassler becomes Tag CEO, alongside his existing role as WLT Group CEO and will lead a strategic focus for Tag on key sectors including retail and luxury, consumer, life sciences, financial services, and telecoms.  

Kassler commented, “Strategic alignment of Williams Lea and Tag as two business units under the WLT umbrella is a positive move for all our stakeholders. Both brands have great credentials and excellent reputations across the global sectors in which they operate. Each will now benefit from clear business and management structures to focus on their core strengths and deliver optimal results for our clients across the world.”

Williams Lea has a new leadership team headed up by newly-appointed CEO Clare Hart, reporting into Kassler.

Clare Hart most recently served as CEO of Sterling Talent Solutions where she drove the company’s growth strategy through new products and services, geographic expansion, and organizational redesign around key industry verticals. 

Prior to Sterling, Hart was president and CEO of Infogroup where she transformed the business by reorganising the company to client-focused lines-of-business under a united and enhanced Infogroup brand. Hart also served as president of the Dow Enterprise Media Group and president and CEO of Factiva, a joint venture of Dow Jones and Reuters.

“Williams Lea is a global business process outsourcing organisation with services that drive high levels of client satisfaction,” said Hart. “Client satisfaction is only achieved when employees demonstrate a passion for exceptional products and extraordinary customer service. I am excited about joining Williams Lea and leading the team to deliver ever-improving products and services that enable our clients – and all Williams Lea stakeholders – to enjoy improved business operations and ultimately commercial success.”

Kassler said, “I am extremely confident, given Clare’s track record in technology-enabled business services, that Williams Lea’s customer satisfaction will continue to rise above industry standards and that our services will benefit from the digital leadership Clare will bring to the business.”