B2B influencer marketing consultancy INFLUENCE opens shop in Singapore

INFLUENCE, a new Singapore-based strategic B2B influencer marketing consultancy, has officially launched to help brands drive business impact and build visibility in competitive sectors through tailored influencer strategies that blend thought leadership, digital strategy, and brand storytelling.

The consultancy is the brainchild of former PRecious Communications leaders Arundhati Saha and Pauline Yoong, who bring a combined 45 years of experience in strategic communications, PR, and marketing leadership across APAC.

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Saha joined PRecious Communications in 2022 as director of strategic advisory and later became VP for strategic advisory. Her previous roles include head of PR at Iris, director of marketing and communications, APAC at Havas, and marketing communications director, APAC at Omnicom Media Group.

Yoong was regional head of digital at PRecious Communications and senior vice president at Strategic Public Relations Group. She also held the role of general manager at Strategic DigitaLab.

The duo said their consultancy model responds to a shifting communications landscape where credibility, relatability, and connection are key.

“What sets us apart is our belief that influence is craft,” said Yoong. “B2B marketing thrives when we bring more personality to the table and cut back on the jargon. It’s about saying the right thing, at the right moment, to the right audience.”

“B2B marketing has long been seen as dry and overly complex. But that’s changing, with creative storytelling and new formats gaining ground,” added Saha. “We saw a clear gap in a focused B2B influencer marketing offering and knew the time was right to launch INFLUENCE. Our goal is to help brands show up with clarity, voice, and value.”

The consultancy blends senior strategic counsel with an agile, creator-first approach. Its offerings span digital influence, C-suite visibility, and community engagement, tailored for forward-thinking brands looking to lead meaningful conversations.

INFLUENCE has already begun work with early clients in the tech and science sectors, helping shape content and conversations that matter.

The launch comes at a time when B2B brands across APAC are increasingly turning to influencer strategies to build trust and credibility, with platforms such as LinkedIn doubling down on thought leadership and creator partnerships.

According to LinkedIn's recent study titled "The rise of B2B influence: How creators are influencing buyers", creator content is the new B2B word of mouth where 82% of users say that B2B creator content influences them and 87% prefer credible content from trusted industry influencers. 

Similarly, the platform found that thought leader ads are a new way to amplify what already works for brands. 

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