Williams Lea Tag appoints Toby Codrington as CEO of APAC and CMO

Williams Lea Tag has appointed Toby Codrington as chief executive office, APAC and chief marketing officer. Based in Singapore, Codrington was previously client officer APAC at Williams Lea Tag. In his new role, Codrington oversees and manages the portfolio of all clients in Asia, across various sectors such as retail, consumer, financial service and energy. He works closely with Ken Allen, interim CEO & CEO DHL Express, to drive the agency’s business.

He has spent more than a decade growing new business for the agency, working across the APAC and EMEA regions. Before joining the agency in 2006, Codrington worked within the commercial and marketing side of sport, helming the commercial strategy and execution at Saracens Football Club and the Oval. He started his career in the sponsorship team at the Rugby Football Union.

“I am privileged to have been selected as the new chief executive officer, APAC. I am looking forward to the journey ahead and believe that we have a great team in place to help us achieve our growth ambitions in the region,” Codrington said.

“Toby has made a substantial contribution to the development of our business in his previous roles for Williams Lea Tag. His leadership as CEO APAC and CMO will be pivotal to continuing to drive growth across the APAC region,” Allen said.


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