Williams Lea Tag acquires Popcorn Global to strengthen marketing offerings

Williams Lea Tag has acquired end-to-end shopper marketing activation partner Popcorn Global. The latest acquisition of Popcorn Global is the third to be made under Advent International’s ownership, following on from the news announced in September that WLT had acquired major digital production house, Taylor James, and the October acquisition of digital and social media content agency, THP. “Retailers are increasingly focused on creating a compelling shopping experience for their customers. Adding Popcorn’s best-in-class in-store marketing capabilities to Williams Lea Tag’s existing marketing activation experience brings a powerful tool for both our consumer and retail clients,” said David Kassler (pictured left), Group CEO of Williams Lea Tag. Based in Melbourne, Popcorn Global is a design-led shopper marketing activation provider with end-to-end innovative retail design and prototyping capabilities including expertise in designing both temporary and permanent displays, with a leading position in digital displays and content management. Operating across Asia, North America and Europe, Popcorn Global’s clients include Nivea, Super Retail Group, Coles and GSK. “We are really excited to be joining the Williams Lea Tag family, the synergy between us is strong and our vision is aligned. The sheer scale and global growth ambition of the business makes us confident that together we can deliver innovative end-to-end client solutions around the world," concluded Daniel Brodecky (pictured right), CEO and founder of Popcorn Global.