Wieden+Kennedy Shanghai wins IKEA's China creative pitch

IKEA has appointed Wieden+Kennedy Shanghai as its lead creative agency for the next two years.Wieden+Kennedy Shanghai said in a press release that the agency will take on a variety of creative work including national integrated campaigns, store opening campaigns, as well as digital, social and retail communications.Speaking of the win, Bryan Tilson, managing director of W+K Shanghai, said, “We’re so proud to be partnering with IKEA in China. It’s such a special brand with a legacy of great creative work and we’re excited to see what we can accomplish in working together.”“We have high hopes for working with W+K Shanghai to build our unique brand, draw in a new generation of customers to find the love in everyday lives and drive growth in a new and existing market," concluded Lukasz Ostrowski, marketing director of IKEA.