Changing brand and agency roles are negatively impacting the customer experience and marketingâ€™s ability to demonstrate tangible business results.
In fact, 36% of respondents admitted that their organizations arenâ€™t highly effective when collaborating with brand or agency partners, a study by conducted by Forbes Insights in association with Oracle Marketing Cloud found.
Look at the findings here:
Asia Pacific now sees double the popularity in digital advertising as compared to Europe, and is the second largest region leading social media marketing (52%). Marketers have access to more customer data and technology than at any point in history, yet 81% of brands and agencies are still unable to fully maximise customer data.Â See more results here:
To unlock this potential, brands and agencies need to rethink existing brand and agency roles in order to successfully mine all of todayâ€™s rich data sources, capitalise on the latest marketing technologies, enhance professional and personal skills, and balance local and global imperatives, the study said.