Who are today’s Mainland Chinese tourists…and how to win them over?

This article is sponsored by THINK CHINA.

As tourism recovery accelerates in Greater China, Hong Kong and Macau stand at a critical juncture. While both cities continue to attract Mainland tourists, they face new challenges to sustained growth amid shifting visitor profiles, evolving expectations, and heightened regional competition.

This raises key questions for retail and tourism stakeholders: Who are today's Mainland visitors? Where do they come from? And how do they spend their time and money?

A white paper written by industry experts

To address these questions, THINK CHINA has partnered with The Hong Kong Polytechnic University's School of Hotel & Tourism Management (SHTM) to co-author a whitepaper that explores this crucial topic in depth.

This report goes beyond the visitor numbers from the Hong Kong Tourism Board and offers a data-driven analysis of the consumption and behavioural shifts of Mainland tourists visiting Hong Kong and Macau, examining critical factors such as their age, income, travel type, and purchasing intentions. The ultimate goal? To help relevant stakeholders unlock high-yield opportunities through precise visitor targeting.

As a leading Chinese digital consultancy, THINK CHINA excels across a wide range of brand management and marketing disciplines, guiding clients through every twist and turn of the customer journey while staying ahead of the latest Chinese consumer trends.

You may have come across its various award wins from MARKETING-INTERACTIVE this past year, including gold for ‘Best eCommerce Consultant’, silver for ‘Excellence in eCommerce Marketing’, and bronze for ‘eCommerce Agency of the Year’.

But these accomplishments are just the tip of the iceberg when it comes to showcasing its commitment to thought leadership. So, when the market shifts, its strategic instincts kick in…which brings us to its latest whitepaper.

Dive deeper!

Visit THINK CHINA’s download page to grab your free copy of the whitepaper! Here’s what you can expect to find inside:

• Detailed Visitor Profiles: Explore high-potential Mainland visitor segments to Hong Kong and Macau by income, age, and travel type

• Comparative Insights: Understand the consumption behaviours of Mainland visitors across Hong Kong and Macau

• Travel Spending Estimates: Discover estimated spending across key product categories, focusing on retail, F&B, and lodging

• Strategic Recommendations: Get access to target strategies to help you navigate the changing landscape

For further inquiries, please reach out to alvin.tsoi@thinkchina.com.