WeWa engages trading card community with lucky draw campaign

PrimeCredit’s subsidiary brand WeWa has launched a lucky draw campaign called the "WeWa ultimate 11" to connect with trading card collectors and football lovers.

The campaign follows WeWa's debut at the Grade 10 Festival 2025 last November, where it served as official credit card partner and hosted the "爆卡大作戰”. WeWa offered over HK$50,000 in rare collectibles, including Stephen Curry autographed cards, through card-pairing games and breaking activities.

As part of deepening its commitment to Hong Kong's fast-growing trading card game (TCG) community, this lucky draw campaign, available until 31 July, aims to win over collectors and football fans by offering something money usually can't buy — not just cashback, but collector dreams. 

Kicking off on 1 May under a World Cup–inspired theme, the campaign invites cardholders to compete for a prize pool valued at over HK$240,000.

As an active mover in the local credit card market courting the trading card niche, WeWa is taking its rewards proposition well beyond the conventional cashback model. Drawing on the category knowledge and genuine passion of its in-house team — many of whom are collectors themselves — the marketing team is creating engagements that speak the language of enthusiasts. They recognise that for this audience, value is measured not only in dollars saved, but in stories owned and moments shared.

Headlining the draw is a grand prize built for collectors' dreams: 11 autographed football collector cards featuring an all-star lineup of footballing greats, including GOAT contenders Lionel Messi and Cristiano Ronaldo, among others. Each card is more than memorabilia — it is a piece of sporting history, and together they form a once-in-a-lifetime “Ultimate 11.”

Rounding out the reward pool are further curated prizes designed to resonate with both casual fans and serious collectors, reinforcing WeWa's pledge to blend financial rewards with cultural relevance. The campaign is promoted on WeWa's credit card mobile app OmyCard, below-the-line, and social media. 

Rachael Wong, chief business officer of PrimeCredit, said: “Rebate is the baseline — and we believe our cardholders deserve more than a baseline. The game trading card community is passionate and deeply engaged, and some of our colleagues also live and breathe this space, which helps us have a thorough understanding of the community's needs. The ‘WeWa ultimate 11’ lucky draw is the result of channeling that in-house expertise into something collectors will genuinely value.”

Don’t miss: WeWa HK bolsters playful brand identity with new campaign

Back in August last year, WeWa launched a campaign to strengthen its bold and playful brand identity as well as introducing the new self-select category feature for cash rebates.

Targeting young adults aged 18 to 35 with a strong focus on Gen Z, this campaign was built around WeWa's core DNA: play. From the offers to the tone of voice, everything is designed to resonate with how this audience lives, spends, and enjoys life.

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