MemeStrategy and PokeColor ink deal for global Pokémon card expansion

MemeStrategy, an Asia-listed digital asset and cultural collectibles firm, has expanded its trading card business into Mainland China and overseas markets. The move signals a strategic shift toward high-growth segments, specifically focusing on globally coveted Pokémon trading cards and sports cards.

Central to this expansion is a strategic partnership with PokeColor, a prominent trading card company in China. The two entities will jointly develop a broad-based card ecosystem that spans the entire value chain—including sourcing, VIP trading, authenticated secondary-market auctions, professional custody, and co-branded IP launches.

MemeStrategy, which acquired the established collectibles brand Grade10 in September 2025, views the sector as a long-term growth engine. While Western markets for collectibles are relatively mature, the company identifies significant "headroom" for development in Asia.

MemeStrategy said it plans build out a broad-based card ecosystem encompassing card sourcing, VIP trading services, authenticated secondary-market trading, auctions, professional custody and storage, as well as co-branded card launches with cultural and lifestyle IPs, as it seeks to broaden its presence across the trading card value chain.

While the ecosystem in Western markets is relatively mature, Asian markets remain at an earlier stage of development, offering significant growth potential. Against this backdrop, MemeStrategy said it will deepen its engagement in the card sector through the development of a comprehensive card ecosystem and closer collaboration with PokeColor.

Hanru Tang, founder of PokeColor, said, “The collectibles card market is rapidly evolving from single-product transactions into ecosystem-driven competition, underpinned by the deep integration of supply chains, grading, content, communities and distribution channels."

"PokeColor has spent years building capabilities in upstream sourcing and professional grading, and this strategic partnership with MemeStrategy will enable us to extend these industry advantages from the Chinese Mainland to Hong Kong and overseas markets. Together, we aim to provide collectors, card dealers and business partners with more efficient, transparent and reliable service experiences," Tang added.

The expansion aligns with a booming global market. According to Strategic Market Research, the global trading card market is projected to grow from US$15.8 billion in 2024 to US$23.5 billion by 2030. This growth is being fueled by live pack-breaking formats, professional grading services, and the rise of cross-border e-commerce.

Ray Chan, chief executive officer of MemeStrategy and Grade10, said, “MemeStrategy has long been confident in the long-term growth potential of the collectibles card sector. While the market continues to offer substantial headroom for expansion, we believe sustainable growth depends on the development of a complete ecosystem that connects trading, communities, exhibitions and technology infrastructure."

"Our collaboration with PokeColor positions us to capture opportunities arising from continued market growth and international expansion, while enhancing transparency, circulation efficiency and global connectivity across the industry through e-commerce platforms, brand co-building and large-scale events," he added.

MARKETING-INTERACTIVE has reached out to MemeStrategy for more information. 

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