Malaysia – WEVents, a for-women-only social events group organised by women entrepreneurs in Malaysia, has tied up with Clarins for its third Facebook campaign, in hopes of drawing more fans to its Facebook page.
Clarins is also leveraging on this campaign to bring its V-Contour Beauty Workshop to more female audiences.
Through the campaign, called ‘V Like’, participants are to post photos of themselves taken with a signage, place or object that has a letter or symbol ‘V’ on WEVents Facebook page and invite likes from their Facebook friends.
Participants who post photos taken with Clarins’ V-Contour products or Clarins signages and get a minimum of 20 Facebook likes for their photos will be entitled to an invitation to a V-contour beauty workshop that will be held from 18 to 20 December.
Jeanisha Wan, founder of WEVents, said that this is a part of its annual campaigns since WEVents was launched in 2010.
“We started WEVents as a place for women to have an outlet to vent through social events that also allow them to express themselves. Through this campaign, we hope to drive awareness to our Facebook page and ultimately get more fans and participants,” added Wan.
On having Clarins on board as a sponsor, Wan said it was a perfect fit as it’s a product that caters to women and it had a V-product, which fit well with the campaign theme that was coined.
WEVents tapped into its current member base through email blasts in getting people to participate in the contest.