WeLab partners retailer FORTRESS for bespoke Apple product subscription plan

Fintech company WeLab has created a bespoke subscription program for Apple fans. The plan, called “Subscribe+ for Apple Products” is in conjunction with authorised resellers allowing customers to purchase Apple products through the subscription program using the newly launched WeLab Pay powered by WeLend platform. According to WeLab FORTRESS is the first retail partner to partner up with WeLab across its 70 physical branches, as well as its online store in Hong Kong.

 “The launch of WeLab Pay is our innovative adaptation of the popular subscription model, powered by WeLab’s technology tailored for customer preferences. In Hong Kong, consumers always look for more transparent and better payment options that meet their spending needs. With the launch of Subscribe+ for Apple Products in Hong Kong, WeLab offers customers, particularly the new generation of – Gen Zers and Millennials - with a game-changing way of purchasing Apple products with more flexibility in spending,” said Simon Loong, the founder and group CEO of WeLab.

Clarice Au, managing director of FORTRESS added that the company is committed to providing innovative O+O shopping experience to meet customers’ needs and stay up-to-date with their lifestyles and shopping behaviors. “We are delighted to strengthen our partnership with WeLab, offering this first-to-market Subscribe+ for Apple Products program to our customers with a flexible and seamless integration of O+O shopping and payment experience. Customers can visit our FORTRESS stores and eShop to bring their favorite Apple products back home, school or office by signing up this plan to enjoy great convenience and payment flexibility. At the end of the plan period, customers can return their device to FORTRESS and renew with the latest models, or keep their device by paying the trade-in value,” she added.

Customers can also design their plans according to their needs and approved spending credit. For iPhone and Apple Watch, WeLab offers a subscription period of 24 months. For iPad and Mac, the subscription period is 36 months. At the end of the subscription period, customers can either renew the program and upgrade to a newer model by simply trading-in the device; keep their devices by paying off the trade-in value and the last monthly payment amount; or simply return their devices to the participating authorised Apple resellers with the trade-in value.

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