Tencent’s WeChat Pay HK and JOOX has collaborated with Sun Hung Kai Properties’ apm to open an unmanned shop at the mall from 7 to 27 January. The 1,000 square feet unmanned shop features five themed zones, including trendy gaming, Chinese New Year merchandises, limited edition souvenir, self-service karaoke station and AI mechanical arm interactive experience zone. It also sells over 1,000 goods. The unmanned shop's highlight is the digitalised consumer journey as assorted goods in the store have embedded RFID chips. Customers pick out items and scan the QR code on WeChat Pay at the exit point where the RFID system will automatically detect the selected goods. Customers can settle the transaction via Wechat Pay HK and then leave the store. According to the press release, Maureen Fung, executive director, Sun Hung Kai Real Estate Agency said the company aims at engaging and embracing the customer, offering “multi-dutainment” through the introduction of new technology to the mall’s promotion campaign. Since January is the peak consumption season, the company expects the traffic of apm will increase by 10% to 15% compared to last year, while sales will be up 15% to 20% year-on-year, during the opening of the unmanned shop.
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