Webull HK empowers investors with full investment power and 0% fees

Webull Securities (Webull Hong Kong) has unveiled a bold new brand campaign in Hong Kong titled "0% fee, 100% investment power!". The campaign is centred on a powerful new value proposition: featuring the elimination of both commission and platform fees for US and Hong Kong stock trading, challenging the market's status quo.

The campaign's core message highlights the brand's commitment to true cost transparency, directly addressing a major pain point for Hong Kong investors, where many "zero commission" offers from competitors still include hidden platform fees.

Done in partnership with local creative agency Giraffe Hong Kong, the campaign debuted with a series of AI-generated visuals that reimagine Webull’s iconic bull horn symbol across diverse designs. This creative approach spotlights Webull’s comprehensive investment capabilities while carving out a distinctive brand identity in Hong Kong’s fiercely competitive securities trading market—amplifying the impact of the core message, “0% Fee, 100% investment power,” among investors.

To ensure this powerful message cuts through the city's competitive brokerage market, Webull HK joined hands with its lead media agency WPP Media to spearhead the media strategy and execution. The partnership will see WPP Media deploy its media power and expertise — encompassing end-to-end strategic planning, execution, and optimisation — to build an unmissable brand presence for Webull across the city.

Running in Q4 2025, the integrated campaign will feature high-impact brand domination including large-scale out-of-home placements at tram stations, bus stations, and the MTR network, to build massive brand recall. A multi-platform digital strategy will also be leveraged to showcase Webull's comprehensive features to targeted audience segments. 

As part of the campaign, Webull has also collaborated with top-tier financial media to amplify Webull HK's "0% fee, 100% investment power!" advantage and US-listed credibility of its parent company, Webull Corporation.

"Zero commission and platform fees for US and Hong Kong stock trading is our commitment to empowering the everyday investor," said H.C. Wang, executive director of Webull HK. "For too long, the market has been clouded by misleading claims. We are bringing absolute transparency and power back to the customer. By offering the lowest cost, we are giving our customers—whether they are beginners or seasoned pros—the maximum power to seize market opportunities. This is what 100% investment power truly means."

"This campaign is a significant investment that underscores our commitment to the Hong Kong market," commented Yuki Ma, chief operating officer of Webull HK. "With Webull's powerful product and our partners' expertise, we are confident we can elevate our brand recognition and become the top choice for Hong Kong investors seeking ultimate control and capability."

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