WeLend launches brand campaign to introduce WeScore for improving customers' financial health

Local online lending platform WeLend has launched its latest brand campaign to introduce the first-in-market product “WeScore Financial Health Evaluation” (WeScore). Leveraging the full support from the parent company WeLab, a pan-Asian fintech platform, WeLend aims to help customers improve long-term financial health with its cutting-edge A.I. technology.

With the ever-changing personal financial needs in Hong Kong, WeLend believes customers look for value-added loan application services with real benefits beyond the fundamental features such as “speedy”, “convenience” and “simplified application process”. In view of this, WeLend has leveraged fintech to fill the gap in the lending industry with its self-developed A.I. technology - combining 400 million sets of data collected over the past nine years.Echoing the main theme of the campaign, “Master Everything by A.I. Predictions”, “WeScore” helps people predict their potential financial risk and health accurately, and allow them to master their long-term financial planning and improve financial healthiness eventually.

With “WeScore”, people can learn about their current financial health and improve their status in only three steps, including getting the real-time calculation of “WeScore” rating, receiving personalised financial recommendations with A.I. analysis which helps plan ahead and obtaining tailor-made loan solutions and then improve financial health status.

In the latest brand campaign of “WeScore”, WeLend appointed Indigo Concept as its creative agency and MindShare as its media agency. The campaign applies a 360° marketing strategy, incorporating broadcast TVC, out-of-home advertisements ranging from tram body domination, bus body to MTR trackside TVs, major digital and social media platforms, as well as selected influencer channels to achieve massive awareness and educate the market about the importance of financial healthiness.

The campaign continues featuring the company’s yearlong brand ambassador Lin Min Chen, who unconventionally plays two roles in the TVC to emphasise the bonding between A.I. and human, illustrating how A.I. assists human to improve financial health with the innovative “WeScore” evaluation.

Marco Lee, general manager of WeLend and group head of loan business of WeLab, said: “Over the years, WeLend keeps using revolutionary A.I. technology to reshape the traditional loan industry. By launching ‘WeScore’, we are aiming to shape it as a well-recognised financial health index that people will rely on in their financial planning. Not only providing loan solutions, as a leading fintech company, we also want to take up the responsibility to educate people about the importance of financial healthiness with our trailblazing solutions.”

“Taking one step further to WeLend’s unique market positioning, our media strategy is redefined through our A.I. “Next Customer Prediction”, bringing innovative experience to the most probable audience,” added Cathy Cheng, general manager at MindShare Hong Kong.

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