Weber-Stephen Products taps into Grey Group for latest campaign

Weber-Stephen Products, a manufacturer of charcoal, gas, electric grills and grilling accessories, has launched a new campaign titled “SkyGrillers”. The first wave of the campaign showcases the latest Weber Q Series of gas grills, focusing on balcony grilling in high-rise and land scarce Singapore, with the objective of making barbecuing accessible for one and all.

Grey Group Singapore and R.S.V.P were involved in the execution of this campaign, which will be carried out on social media, print and digital channels, as well as via below the line initiatives. “SkyGrillers” will run until November 2017.

“We hope to bring the joys of backyard grilling to those living in high-rise residents in the city. Weber’s easy-to-operate and compact Q series gas grills are ideal for balconies, without the hassle of charcoals or the worry of wet weather conditions,” David Owen, director of marketing, Weber-Stephen Products (North & Southeast Asia), said.

“A memorable Weber experience is beyond just the barbecue. In our urbane garden of towering skyscrapers, a Grill with a View is the perfect campfire that brings friends and family together. By sharing some of our Sky Grillers’ experiences in this new content series, we hope each film will inspire more people to put on the aprons and take up the tongs,” Tim Cheng, CCO, Grey Group Singapore, said.

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