Weber Shandwick has named vice chair Tyler Kim to the role of CEO of Asia Pacific, taking over from Baxter Jolly who has been appointed chairman, Asia Pacific. In his new role, Kim (pictured) will partner with Asia Pacific and global leadership teams to guide the strategic direction of the agency across the region, with a focus on delivering innovation solutions for clients, driving operational excellence, and supporting local leaders in strengthening capabilities.
Kim and Jolly (pictured below) will work together to grow the agency’s talent base and work with leaders from around the network to create a consolidated view into the future. Together they will lead the business' expansion, strengthen the agency’s culture, and nurture the company's innovation and growth.
Kim launched Weber Shandwick Korea in 2009 and according to the agency, doubled the size of the office in its first year while exceeding 60% growth since. With over 25 years' experience, he has counselled a wide range of senior executives and organisations, building strategies for a broad array of initiatives, including market entry, corporate positioning, crisis, and marketing communications.
Kim took on the role of managing director, North Asia in January 2018 and went on to be named vice chair, Asia Pacific in January 2020. Meanwhile, Jolly was appointed CEO of the region in September 2015.
Jolly said he cannot think of a more worthy successor and colleague to carry the baton of CEO forward for the agency.
"One of my chief ambitions as CEO was always to elevate and inspire colleagues from within our Asia Pacific community to greater heights. To see how Kim has built successful offices over the past ten years has been truly inspirational – and I know he will only continue to inspire more and more people in his new role. I look forward to partnering with him to achieve new successes for the firm," he added.
Meanwhile, chief growth officer Susan Howe said Baxter will continue to deepen his long-standing commitment to talent and his trusted partnerships with regional and global clients. "Baxter’s vision for fostering and empowering Kim and our Asia Pacific leadership team to continue to drive transformation has truly taken the agency to new heights," she added.
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