We. Communications rolls out AI platform to help brands stay visible in generative search

We. Communications has launched GEO Compass, a new offering designed to help brands understand, measure and influence how AI systems interpret and present their stories in generative search results.

As AI transforms how people discover information, the agency is rethinking visibility and reputation in a world where audiences receive a single, machine-generated answer instead of scrolling through pages of links.

According to the agency, GEO Compass helps communicators uncover their brand’s footprint in AI-generated content and build stronger visibility and resonance. It combines diagnostic analysis, a strategic roadmap and ongoing optimisation to guide brands toward more accurate and trusted representation in AI-driven discovery.

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Unlike traditional SEO, which focuses on keywords and algorithms, GEO Compass looks at the content and data that large language models are trained on, enabling brands to take control of how they are described and displayed by AI systems.

“Search has fundamentally changed,” said Daniel Blank, EVP, head of digital innovation EMEA at We. Communications.

“People are no longer clicking through pages of results; they’re getting one AI-generated answer — and if you're not part of that answer, you are invisible. GEO Compass ensures that when AI responds, your brand’s story is represented accurately, credibly and with influence," he added. 

In tandem, Charlie Baldwin, head of insights and analytics, North America at We. Communications said "Winning in GEO requires a combination of search engine alchemy, content architecture, hyper-targeted marketing and opportunistic mic-seizing."

“Technology is only part of the equation. GEO Compass marries the leading tech with the human strategy and follow through required to make an impact," added Baldwin. 

The tool is part of We.’s AI Accelerator suite, which helps communications teams integrate AI responsibly across workflows. The suite also includes AI Academy, a hands-on training programme, and AI Storymaking, which supports brands in shaping narratives around their use of AI.

“AI is rewriting how reputation is built,” said Brian Keenan, head of data and AI, APAC at We. Communications. “GEO Compass gives communicators the intelligence and confidence to shape their brand’s presence in this new information economy, before algorithms decide for them.”

Other agencies are also rolling out AI platforms to support communications workflows. Global agency Redhill recently launched PressOffice.ai, an AI agent that helps brands and agencies draft, refine, and distribute press releases in minutes.

The tool combines AI speed with Redhill’s international media network, offering precise targeting across sectors and markets, real-time campaign tracking, and full PR workflow support — from grammar and tone refinement to distribution. Redhill says the platform is especially useful for SMEs, startups, in-house teams, and PR agencies managing multiple accounts, helping them scale output while maintaining strategic focus.

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