We. Communications lays off staff in SG

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We. Communications has laid off staff in its Singapore office.

According to The Straits Times, an email was sent to staff on 25 September, citing rising competition and a growing trend of clients moving PR functions in-house over the past six to 12 months. The email added that these challenges have created "significant budget gaps for the agency".

The affected roles spanned the agency's creative, digital, PR and communications, operations, special projects, and integrated marketing teams.

Don't miss: WE Communications rebrands to We. Communications

When MARKETING-INTERACTIVE reached out, a We. Communications spokesperson said "We have made the difficult decision to realign parts of our business, which has impacted a small number of roles."

"Our priority is to support affected colleagued with care and respect. This includes providing strong references and transition assistance. We have also followed the responsible retrenchment recommendations outlined by the Singapore Ministry of Manpower (MOM), and have informed MOM of the affected employees. We continue to maintain a significant presence in Singapore, and are committed to serving our clients and investing in our long-term future here," added the spokesperson.

The layoff follows other recent cuts including IPG Mediabrands earlier in May this year and Edelman in December 2024.

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