WE Communications has taken a majority stake acquisition of Australian communications agency Buchan, taking its Asia Pacific footprint to nine offices and some 190 staff.
Buchan, a WE+ partner since 2008, will now be known as WE Buchan and will continue to be an integral and significant part of WE’s global network.
“Since 2008, this valued and proven partnership has provided benefits for clients and colleagues alike,” said WE’s CEO, president and founder Melissa Waggener Zorkin.
With offices in Melbourne and Sydney, WE Buchan has operated in the Australian market for more than 30 years offering corporate affairs, investor communications, consumer and stakeholder management services.
More recently the agency has been investing significantly in its technology offering. Its roster of clients includes the Australian Taxation Office, Manpower, private health insurer HCF and eHarmony.
The announcement follows a series of big moves for WE Communications, including the appointment of Alan VanderMolen as international president, along with Annie Ho as technology lead in Hong Kong.