Wavemaker Taiwan promotes Chris Lo to MD

Wavemaker Taiwan has promoted current general manager Chris Lo to managing director with immediate effect.

In his previous role as general manager, Lo has effectively led the transformation of the agency at large since joining in 2019. Wavemaker Taiwan said its business has thrived in elevation of both market positioning and business size, along with growing client satisfaction reflected by the high scoring in the GroupM vantage survey.

“The speed of change for the media and advertising industry has been revolutionising in the past few years, requiring transformative ways of approach to provide new growth opportunities for businesses today," said Lo. 

A veteran of the advertising industry and GroupM, Chris has two decades of experience in media related roles across Greater China in Taiwan, Beijing and Shanghai. Prior to Wavemaker, Lo was the client and strategy lead for Volkswagen at Mediacom China, where he developed strategies and solutions to support the growth of clients' business. His experience spans across a myriad of industries and brands, including luxury, automobile, tech and telecom, healthcare, and consumer products.

“In his time at Wavemaker, Chris has demonstrated exemplary leadership. He has worked with honesty, integrity and passion to transform our Taiwan business into an agency with market leading strategic and digital capability. I am delighted we are able to recognise his achievements with this well deserved promotion, and to give him the mandate to further accelerate Wavemaker’s growth in Taiwan,” commented Gordon Domlija, CEO of Wavemaker APAC.

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