Wavemaker SEA vacates CEO role as Rose Huskey now APAC client chief, Allison Coley takes global role

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Wavemaker veteran Allison Coley (pictured right) is moving to the role of managing director of global media for the Colgate-Palmolive account and will become part of Red Fuse, the integrated global WPP team dedicated to serving the client worldwide. Currently chief client officer APAC at Wavemaker, Coley will relocate to New York and take up the position from today. Coley will be responsible for leading global client engagement and accelerating media and digital transformation across the Colgate-Palmolive business and the global network of Wavemaker agencies.

A longstanding member of Wavemaker’s leadership team, Coley has held senior international management roles in New York, London, Paris as well as in APAC as North Asia CEO and Singapore MD for Wavemaker. She is an experienced client leader and has among others worked with brands such as Huawei, AXA, Pfizer Consumer Healthcare and VISA. She previously worked on the Colgate-Palmolive account between 2008 and 2016.

Rose Huskey (pictured left), Wavemaker’s CEO, Southeast Asia will take over Coley’s responsibilities in APAC. Meanwhile, Gordon Domlija, Wavemaker APAC’s CEO will be working directly with all Wavemaker market leads to drive business excellence across the region, and no direct replacement will be made for Huskey's current position of SEA CEO. Huskey has been SEA CEO for over two years. Prior to the role she was managing director, global client solutions for a year post the merger of MEC and Maxus to form Wavemaker. Joining from the Maxus team, Huskey had over seven years of experience.

Alastair Bannerman, Wavemaker’s global client president, said: “We’re incredibly proud of our 20 plus years’ partnership with Colgate-Palmolive and how we’ve always pushed ourselves to give the client our best.”

“Coley is maybe our most experienced senior client leader, and she’s a trailblazer with a track record of delivering excellent client-focused solutions. I couldn’t think of anyone better suited to positively provoke strong growth and transformative work for Colgate-Palmolive over the next 20 years,” he added.

Coley added: “I’m really excited to get back to working with the global management team at Colgate-Palmolive and delivering growth strategies for the group’s incredible portfolio of brands. I’m inspired, motivated and looking very much forward to be a part of the many groundbreaking initiatives across the organisation.”

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