GroupM’s Wavemaker has been appointed as the media agency of record for Thai Glico and Glico Frozen (Thailand), following a competitive pitch.
The appointment covers the entire portfolio of Thai Glico and Glico Frozen (Thailand) with market leading brands such as Pocky, Pretz and Giant Cone. Wavemaker will oversee the delivery of fully integrated media campaigns, covering all areas of planning, buying, digital and technology and activation aimed at rejuvenating Thai’s love of their favourite ice-cream, chocolate biscuit and confectionary products.
The media AOR appointment builds on Wavemaker’s strength in strategic planning along with the agency’s expertise in intersection of media, content and technology.
A spokesperson of Glico Asia Pacific said, “Wavemaker has demonstrated a strong strategic planning approach that was able to translate business challenges and in-depth consumer insights into media recommendation that balance brand building strategy with consumer engagement.”
Christina Vatcharanetr, managing director, Wavemaker Thailand said, “Everyone involved at Wavemaker are delighted and proud to have been appointed as Glico’s agency partner in Thailand. Wavemaker now offers a powerful combination of strategy, insights, buying power together with media, content and technology services that is increasingly resonating with clients.”