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Watsons Water goes green with sustainable packaging

Watsons Water has recently introduced 100% recycled PET (rPET) as its plastic bottle water’s material, to arouse awareness of the use of rPET bottle, the brand has launched a series of campaigns with the assistance of PRIZM.

RPET is made from plastic that was previously used as packaging, then recycled and processed to create new bottles. Hence, once used, the rPET bottle can be continuously recycled which helps reducing plastics wastage and benefits to the environment.

One of the campaign highlights is its Facebook app, “Find your previous life (睇你點死)”. Starring Hong Kong famous actress, Helena Law Lan (羅蘭), acted as Lung Por (龍婆) to interact with audiences via videos.Audiences are asked to answer a few questions to test how they died in their previous life. At the end, it brings out the message that Watson Water innovative bottle’s previous life was still a plastic bottle, that it reduces plastic wastage for sustainable environmental protection and development.

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Audiences are asked to answer a few questions to test how they died in their previous life. At the end, it brings out the message that Watson Water innovative bottle’s previous life was still a plastic bottle, which reduces plastic wastage for sustainable environmental protection and development.

Using the concept of Lung Por to “find your pervious life”, it draws people attention to the previous life of Watson Water rPET bottle. With interesting questions and answers, audiences can learn more about this innovation in a soft and fun approach.

Participants could also register the bottle code numbers in order to win prizes.

Credits:
Project: Watsons Water – Find Your Previous Life (屈臣氏蒸餾水- 睇你點死)
Client: Watsons Water
Agency: PRIZM
Director: Jeffrey Hau
Project management team: Kelvin Wong, Winky Lee, Chloe Ho and Desmond Chan
Art director: Jackie Chiu
Content team: Kusa Yeung and Winge Cheung

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