Health and beauty care chain Watsons, has rolled out a new campaign to back the launch of a whitening skin care range under its Collagen by Watsons brand.
The newly launched Collagen White Regeneration Skincare Range targets young females, with the tagline of 'Stay Young'.
DDB Hong Kong has created the 30 second TV spot featuring actress Eliza Sum who demonstrates how it can help skin regeneration and improved skin conditions.
The TVC will be supported by in-store activity throughout Watsons stores.
Creative: DDB Hong Kong
Group creative director: May Wong
Senior art director: Leslie Wong
Senior copywriter: Pui Shan Ting
Business director: Valiant Yip
Account manager: Terrence Cheung
TV producer: Wai Hung Wong
Media agency: PHD Hong Kong