Retail outlet Watsons is looking to push into the e-commerce space with an online shopping portal. However, the date of launch for the store has not yet been set, a spokesperson has told Marketing.
According to an article on The Straits Times, the new site will allow customers to purchase products online and offers 30%-40% of the store’s product offerings. This number is expected to rise over time. Meanwhile, to lure customers online, exclusive products will also be offered online only. Upon purchase, consumers will be able to pick up the products at selected retail stores.
Daniel Teo, GM of Watson’s also told The Straits times that the move was aimed to give consumers more convenience and make it easier to “keep in touch” with the brand and improve customer service. He added that health and beauty segment sales rose by high single digit percentage last year. The store’s cosmetics segment accounts for 70% of the market share.
Recently, Watsons also underwent a global brand revamp. The rebrand had Watsons dropping its tagline of the “personal care stores” and going forward with ‘Look Good. Feel Great!’ instead.
Currently, Watsons operates over 3,500 stores and more than 900 pharmacies in 12 Asian and European markets, including China (Mainland China, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea, Indonesia, Turkey and Ukraine.