There are plenty of ways to engage customers, but many brands have found success in dedicated loyalty programmes — it's simple and traditional, yet useful: A.S. Watson Group's flagship brand Watsons has announced that the number of its members has just surpassed 100 million in Asia.
Watsons' membership programme is now available across 14 markets worldwide, including Hong Kong, China, Taiwan, Singapore and Malaysia, just to name a few. Established in 2008, the loyalty programme offers insights which are used to better anticipate customers’ needs and to offer personalised shopping experience, both online and offline, according to Watsons.
"We’re now growing at roughly one million new members every quarter. The COVID-19 pandemic has created stronger bonds between us and our members and we have been able to stay in touch and share relevant contents during this challenging time," said Malina Ngai, CEO of A.S. Watson (Asia and Europe).
Watsons has been revising and improving its loyalty programme in recent years. In 2018, Watsons launched an elite VIP Members tier, adding additional incentives for its most loyal customers. In July 2019, Watsons One Pass was launched, allowing members to enjoy cross-border shopping benefits at Watsons stores globally.
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