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Watsons gets consumers moving with AR Active Park

Watsons gets consumers moving with AR Active Park

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Health and beauty chain Watsons has unveiled its "Watsons VR Get Active Park", aiming to help consumers stay active and healthy while at home. The park recently landed in Malaysia, Thailand, and Taiwan and is expected to roll out in Hong Kong next month. With this park, Watsons aims to offer its customers a virtual immersive experience to live an active lifestyle. The park is said to be a virtual playland that is made up of different sections including a game zone, exercise arena, virtual Watsons store, and rewards station. 

Aside from the different sections available in the park, Watsons has decided to add a localised twist to each region's park. In Malaysia, customers were given the opportunity to learn about healthy cooking from Malaysia's Masterchef, Abang Brian. According to the health and beauty chain, the masterchef conducted cooking lessons on how to use the finest and healthiest ingredients to transform some of Malaysia’s traditional cuisines into healthy alternatives.

In Thailand, customers were invited to become its "sweat challengers" and take on Watsons trainers to complete training tasks. After finishing the workout, customers were able to share their accomplishments on social media and redeem eStamps. Meanwhile, in Thailand, pharmacists were invited to share tips on staying healthy and provide health products recommendations so that customers can easily choose the right health products.

Whereas in Hong Kong, the health and beauty chain will invite Olympic athletes, Arenas Chan and Karen Tam to demonstrate stretching videos for participant engagement. The videos will then be launched on the brand's social media to drive up awareness.

MARKETING-INTERACTIVE has reached out to Watsons for its choice of social media channels and additional information regarding the park. 

Malina Ngai, CEO of A.S Watson, Asia, and Europe said, keeping its customers healthy was the brand's passion. According to Ngai, the park leverages technology to create a playground to have fun while working out. In fact, Ngai added that one does not require a lot of gear of a big space when it comes to exercise. Right now, with a touch of a phone or a tablet, customers are able to get active, anywhere and anytime. 

Meanwhile last year in December, A.S Watson announced the company will be expanding an AI offering to Asian markets this year. According to the brand, this change comes after the pandemic, where brands have pivoted to digital to cater to the changes in consumer preferences and behaviours. 

Related articles:
A.S. Watson to offer AI online skincare advisor service in Asia next year
P&G co-launches sustainable brand 'aio' with A.S. Watson Group
Watsons reported to shut store near Star Ferry Pier in Tsim Sha Tsui after 20 years

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