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‘Mistakes’ brings home hard reality of speeding [VIDEO]

A new commercial created by Clemenger BBDO for New Zealand Transport Agency, “Mistakes”, delves into the final thoughts of each driver seconds before a horrendous car accident. With a simple message of “other people make mistakes, slow down” the one minute spot is a good example to show how simplicity can be hugely impactful. In just a week, the commercial has received over 5.8 million views and positive comments across the web.

Credits
Agency: Clemenger BBDO Wellington
Executive Creative Director: Philip Andrew
Production Company: Finch
Vfx: Fin Design & Effects

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