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WATCH Is this what your social media strategy looks like?

There’s a hot new social media platform out, and it’s picking up quick with consumers.

Is this how it looks like in your marketing department when you get the news?

Adobe has spoofed this typical scene in a marketing department for its latest ad campaign, creating a fictional social media platform “Woo Woo.”

Created by Goodby Silverstein and Partners, the campaign runs in on network TV in the US, part of a US$30 million “global thought leadership campaign” for this year, according to Ad Age.

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