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WATCH SIA bring its story to life beautifully

In its latest video, many are lauding Singapore Airlines for impressive story-telling.

SIA has commissioned the expertise of American designer Luca Iaconi-Stewart to showcase the meticulous design of its seating products.

Running with the hashtag #NoDetailTooSmall, the video has garnered over 26,000 shares on Facebook with over 1.9 million views since it was uploaded yesterday.

The spot reveals the painstaking efforts of designing the airline’s real-life seats including its new premium economy.

Meanwhile, the paper model designer became globally acclaimed this year when he unveiled his Air India 777 model made purely of Manila paper and was created in detailed precision.

Watch the video here:

See what others are saying about the video spot:

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