WATCH Here’s how Burger King made its LGBT stand

Burger King has introduced a new menu item for the San Francisco Gay Pride 2014, an annual celebration for LGBT rights in the US state.

The fast food chain had consumers filmed as they were offered the burger, with some expressing outrage, but others showing support. "I just don't believe in homosexual lifestyle," said one consumer, which had his face blurred out. Another looked like he was about to punch the server that offered the burger. On the other hand, others loved the move.

Either way, the ad powerfully shows both reactions. Finally, when users unwrapped the burger, they were greeted with Burger King’s message: “We Are All the Same Inside.”

Nicely done, Burger King.

Watch the ad here: