WATCH Dove appreciates fathers

Dove, traditionally known for its powerful  women-centric ads, has lent its touch to an ad for men this time around.

Created for Father’s Day, the campaign was launched this week on social media to show how fathers matter to their children.

“Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media,” said a note on the video.

“It’s time to acknowledge the caring moments of fatherhood that often go overlooked,” said the brand.

It looks like video is doing well – published on Monday this week, it’s already pulled in more than 1.3 million views.

Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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