WATCH Dove appreciates fathers
share on
Dove, traditionally known for its powerful women-centric ads, has lent its touch to an ad for men this time around.Created for Father's Day, the campaign was launched this week on social media to show how fathers matter to their children."Three quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media," said a note on the video.“It's time to acknowledge the caring moments of fatherhood that often go overlooked,” said the brand.http://youtu.be/7Jpb2_YdxYMIt looks like video is doing well - published on Monday this week, it's already pulled in more than 1.3 million views.
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window