The Philippine Department of Tourism (DOT) gets funky with its newest TVC for the “It’s More Fun in the Philippines” campaign featuring the dive sites and sounds of Cebu.
A flock of sardines stars in the 30-second spot, corralled into a giant silver disco ball by the groovy tunes from a guitar player onboard a small boat out at sea. The idea behind it is to creatively portray two of the island province’s most identifiable attractions – the breath-taking sardine run and its expertly crafted guitars.
BBDO Guerrero took the lead for the TVC together with director Lyle Sacris of Film Pabrika and renowned special effects house The Mill. Effects supervisor Thomas Raynor flew over from London to attend the shoot while Tony Lam came in from Hong Kong as cinematographer. The music that captivated the fish was composed by Malek Lopez with Hit productions.
“It’s hard to do justice to an incredible tourism destination like Cebu. But our team and everyone who worked on this gave it everything they’ve got. And we hope it does the job in getting more people to come and see The Philippines for themselves. Your experience with the fish may vary of course. But we are pretty sure you will enjoy it,” said David Guerrero, creative chairman of BBDO Guerrero.
Agency – BBDO Guerrero
Chief Creative Officer -David Guerrero
Exec. Creative Director -Dale Lopez
Copywriter -Liana Barcia
Art Director -Paulo Villones
Deputy Planning Head -Cristina Buenaventura
Director Of Marketing -Ombet Traspe
Group Account Director -Paolo Acosta
Account Manager -Monica Muyot
Just Add Water
Producer -Idda Aguilar
Production House – Film Pabrika
Director -Lyle Sacris
Cinematographer -Tony Lam
Production Designer -Richard Somes
Executive Producer -Ana Fe Manuel/ Jing Lopez
Line Producer -Cheska Ramos
Production Manager -Liza Apuyan
Location Manager -Robert Cuevas
Production Assistant -Dexter Paragas
Talent Caster -Charmaine Betudio/ Nestea Naesa Jr.
CG Animation -The Mill
Executive Producer -Thomas Gibson
Producer -Jarrad Vladich
Cg/Vfx Artists -Tom Raynor/ Margaux Huneau/ Greg Spencer
Color Grading And Online Facilities -The Mill
Post Format -HD
Offline Editor -Aidrian Tecson
Offline Suite -Underground Logic/ HIT Productions Editing Suite
Soundtrack /Music Production
Audio Post House -HIT Productions
Sound Engineer -Dave Navarro
Original Music Composer -Malek Lopez