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WATCH: Coca Cola proves its cool

After thawing relations between India and Pakistan, Coca Cola has set its eyes on innovative packaging lately (noted by the earlier sharable cans last week).

And just in time for summer in sunny Colombia, the soda brand has created bottles of ice with a red Coke-logo band where fans can hold onto without freezing their hands and doubles as a relic of the drink after it has melted away.

Eco-friendly and gimmicky: now that’s a cool idea.

The agency in charge was Ogilvy Colombia.

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