In an effort to create awareness of its new range of polarised colour lenses, Ray-Ban Belgium used public transportation to its advantage.
Dubbed as #nofilterjustrayban, the special Ray-Ban test-drive trams travel to Belgium’s major cities with nine decorated colour filters from its range of polarised colour lenses such as green, pink and blue.
Commuters are encouraged to share their colourful and no-filter experiences by using the hashtag #nofilterjustrayban on social media such as Instagram.
The trams run in Ghent, Antwerp and Brussels. The creative for this campaign was executed by DDB Brussels.
See how it works here.