Article introduces new ad format has introduced a SmartRewards ad format. With the SmartRewards ad format, advertisers can engage and cultivate brand loyalty among users by rewarding them for desired actions.

This app also allows consumers to top up their prepaid mobile account in exchange for engaging with ads, downloading apps and other actions.

The top up that consumers receive via SmartRewards will act exactly like regular paid top ups, allowing consumers to use them for making calls, sending texts or connecting to the internet.

SmartRewards will work across all media formats including banners, HTML5 Rich Media, Video, Survey Forms, while supporting a variety of actions such as App Install, Form Fill and Video View amongst others.

Dippak Khurana, CEO & co-founder, said, “Mobile top ups are a universally loved currency, especially in emerging markets where the vast majority are prepaid subscribers. Our SmartRewards ad format acts as a value-exchange for the mobile ecosystem, which gives consumers free mobile top ups, presenting advertisers an opportunity to engage users like never before by rewarding them through impactful advertising.”

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