Vserv.mobi inks new deal with Microsoft Devices

Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based mobile game developer and the inventor of Ninja Revenge, is to merchandise its Android games on the Nokia X platform globally.

In the joint partnership, Microsoft Devices and Vserv.mobi will both invest to engage DivMob to develop and port its most popular Android games over to the Nokia X Store using Vserv.mobi’s ad exchange exclusively.

David Yin, general manager, global developer alliances, Vserv.mobi, said with DivMob now monetising its games through Vserv.mobi exclusively, advertisers can gain access to premium inventory on the platform through its exchange.

“We are constantly looking at enriching the monetization efforts of developers as they form the foundation of the mobile app ecosystem,” Yin said adding that the Vserv.mobi will be working closely with Microsoft Devices for similar partnerships across Southeast Asia.

Ngo Van Luyen, Founder and CEO, DivMob, “The Nokia X platform is a great place to be. Its family of smartphones has shown strong penetration in emerging markets in Asia, Latin America, Eastern Europe, Middle East and Africa. That’s where our key growth is.”

Over the past years, Vserv.mobi has partnered with Microsoft Devices to engage Android developers through initiatives including the Nokia DVLUP challenge and developer workshops in Vietnam, Indonesia, Thailand, India and United Kingdom.

Fabien Lotz, country DX head, Vietnam, Microsoft, said, “We are dedicated to provide incremental monetization opportunities for our developers in innovative ways. With our strategic partner Vserv.mobi, we can now work with one of the global leading Android game developers and leverage the popularity of its games to further expand the user base of Nokia X store. “