Voyah teams up with Peppa Pig to promote family-focused car model

Chinese automaker Voyah (嵐圖) has teamed up with the global intellectual property Peppa Pig to promote its latest family car model, "知音". Available in mainland China, the “所有美好，统统配齐” campaign is running until February 2026. 

Owned by global toy and IP company Hasbro, Peppa Pig is celebrated for its simple, relatable storylines that centre on family and everyday situations. Its joyful and caring brand essence aligns with Voyah 知音's product philosophy of "designed for families" and "complete care," according to Voyah.

This partnership not only represents a superficial collaboration but also reflects a deep resonance of values between the two brands. It aims to enhance 知音's family-oriented attributes of "fully equipped and always caring", making its commitment to family users more tangible and relatable.

The collaboration between Voyah and Peppa Pig for the not only brings together two major IPs to champion family values but also reinforces the new product's family-oriented attributes of being "fully equipped and always caring." 

Targeting families, the campaign featured Peppa Pig and her family making a special appearance at the launch event in Chengdu, where they interacted with the audience at the Voyah exhibition booth during the International Auto Show.

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To further engage with the audience, Voyah has introduced a system where consumers can collect points with their purchases and redeem them for Peppa Pig-themed merchandise.

The campaign is promoted through PR, social media, online, out-of-home (OOH), in-store point of sale materials, mall events, and car club member exclusive events.

The model is designed for family travel, offering ample usable space, generous rear legroom, and a large trunk with multiple storage compartments for easy organisation. All four seats feature ventilation, heating, and massage functions, while the front passenger seat includes a "Zero Gravity" design and a panoramic sunroof. 

Additionally, the all-electric car model has fast charging capabilities, allowing for quick recharges, with a competitive starting pre-sale price.

Owned by Chinese automaker Dongfeng Motor Corporation, Voyah is a premium electric vehicle brand founded in April 2019. It specialises in high-end, smart electric vehicles, blending performance, advanced technology, and luxury features.

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