HSBC One+ launches first collab with IP ‘BUCKET MAN’ by Stephen Fung

HSBC One has launched HSBC One+, a membership programme offering enhanced digital financial tools, exclusive offers, and rewards to support young affluent customers.

Done in partnership with BUCKET MAN, an anime intellectual property (IP) by local actor Stephen Fung (pictured), the initiative aims to convey financial insights through co-created animations.

This aligns with the bank’s vision of providing customers with a dynamic mix of personal finance and lifestyle experiences, empowering them to achieve their financial goals while embracing their tastes and aspirations.

According to HSBC, Fung has transitioned from Hong Kong's creative scene to the global stage, gaining recognition for his innovative contributions. His IP, BUCKET MAN, embodies his passion and the spirit of dreamers who pursue their goals with courage and persistence, quickly resonating with younger audiences.

As this marks their first collaboration, they invite the public to explore strategies for building wealth and turning passion into progress through BUCKET MAN's adventures in pursuit of their first bucket of gold.

The collaboration debuts with a limited-edition trading card series featuring varying levels of rarity, first unveiled at Hong Kong's Grade10 Festival trading card show last weekend (22 and 23 November). Each card offered a chance to win a special prize, with the ultra-rare (UR) card redeemable for a 0.68-teal 999.9 fine gold limited-edition card—symbolising the first step on the journey to the first bucket of gold with HSBC One+.

The collaboration will also feature an animation that follows BUCKET MAN on an imaginative journey — a metaphor for the financial challenges many face when striving for their first bucket of gold. 

Through his story, the animation brings real-life obstacles to life, showing that with the right partner, navigating your financial path can be smoother and smarter.  Supported by HSBC One+, BUCKET MAN sets off with confidence, climbing towards the mountaintop where a bucket of gold awaits—showing how HSBC One+ empowers customers to take that exciting first step towards building wealth. 

HSBC One+ is introducing a suite of upgraded digital tools and offerings to help customers take control of their finances with greater confidence. From a new budgeting feature and investment insights to foreign exchange privileges and year-round travel protection, the new membership programme is designed to support every step of a customer’s financial journey.

Customers who successfully open an HSBC One account from now until 28 February 2026 (both dates inclusive), and an HSBC investment account within the same calendar month, can enjoy a six-month trial membership and exclusive welcome reward. By completing designated tasks, they will also receive a limited-edition BUCKET MAN x HSBC One+ trading card — with a chance to win the 0.68-teal 999.9 fine gold card.

Cheuk Shum, managing director and head of marketing, Hong Kong, HSBC, said: “Our collaboration with BUCKET MAN via animation represents a fresh approach to financial storytelling—one that begins with setting clear aspirations, finding the right support, and transforming personal passions into tangible progress.”

“With the launch of HSBC One+, we are introducing a more integrated experience with more dynamic digital financial tools, tailored rewards and offers, that not only supports our customers’ financial journey to their first bucket of gold, but also empowers them to pursue a life enriched with purpose and possibility,” he added. 

Fung said: “We are living in an era where every individual has the potential to be a creator. Today’s IPs are more than narratives—they are cultural platforms that foster connection and inspire action with young audiences. In turn, we aim to spark that connection, encouraging young people to channel their passions into meaningful pursuits as they build emotional connections through collecting and participating. This collaboration with HSBC One+ is about inspiring and empowering the next generation, through BUCKET MAN and the story told, to take that first bold step, and to believe that their journey towards the first bucket of gold could be easier with the right support.”

MARKETING-INTERACTIVE has reached out to HSBC for more information. 

Don’t miss: HSBC One launches pop-up-bar to engage with Gen Z investors

Back in July, HSBC One joined hands with local cocktail bar, Kinsman, to launch its first pop-up “HSBC One trading bar”, offering a fresh, interactive way to introduce Gen Z to wealth management through an entertaining and immersive experience.

This activation formed an integral part of HSBC One’s ongoing "Here for your every first" campaign, which empowers Gen Z to embrace new life experiences. The campaign built on the bank’s previous "Decoding Gen Z" study, which had revealed that unfamiliarity with investment products is the biggest barrier preventing Gen Z from taking their first steps into investing.

Related articles:

HSBC One launches pop-up-bar to engage with Gen Z investors
HSBC One empowers Gen Z in financial planning with new campaign
HSBC One brings esports to the world of fashion at ComplexCon HK 2025