Clear Scalp & Hair has partnered with NBC's "The Voice" for season six of the Emmy award winning singing competition show as the official hair care sponsor of the show.
The multi-platform partnership will include custom content featuring personal stories of past "Voice" artists to celebrate resilience together with Clear Scalp & Hair. Additionally, as part of the initiative, Clear Scalp & Hair will join NBC's "The Voice," as the official title sponsor of "The Voice Live Tour" produced by Talpa Media USA set to launch summer 2014 across the U.S.
The partnership extends online with an extensive digital and social media activation planned to engage fans across NBC.com as well as social media platforms including Twitter, Instagram and Facebook. The partnership will also feature exclusive digital content on the co-branded digital hub.
As the official title sponsor of the "Live Tour," Clear Scalp & Hair will bring the message of resilience across the US, and provide fans with exclusive behind-the-scenes access and content from the road.
" Clear Scalp & Hair is all about nourishing the scalp. For beautiful, resilient hair from the foundation. There's no better platform for our message than 'The Voice,' which is all about resilient artists attempting to break through in music," said Jennifer Healy, senior marketing director for US Haircare, Unilever. "With 'The Voice' having a massive footprint on TV and in social media, Clear Scalp & Hair will be able to interact more deeply with fans and attract new users all around our resilience, scalp, and beautiful hair story."
"Together with Clear Scalp & Hair, we are engaging fans of 'The Voice' across multiple platforms and implementing innovative ways to involve our audience regardless of the setting or screen. This partnership demonstrates how NBC and our clients can successfully develop multiple access points for consumers to interact with their favorite content and brands. It's a great example of why advertisers are choosing to do business across the NBCUniversal portfolio," said Dan Lovinger, executive vice president, Entertainment Advertising Sales Group, NBCUniversal.
Timed with the brand's debut as the official hair care sponsor of NBC's "The Voice" for season six, Clear Scalp & Hair launched its new advertising campaign surrounding its message of resilience, featuring international supermodel and Clear Scalp & Hair global brand ambassador Miranda Kerr.