VMLY&R partners with Shanghai-based tech firm Loncus

Global brand and customer experience agency VMLY&R has partnered up with Shanghai-based technology firm Loncus Network Technology Company, for the creation of a new technology hub to support the agency’s growing experience & technology work with global and regional clients.

The new technology development centre opened in July 2022 and is already servicing the agency’s network clients across the Asia-Pacific region, including Caltex, Ford and LeonCycle. Based in Nanjing, China, the new hub will allow Loncus to ramp up its services, offering through positions spanning CX development, maintenance, and publishing to further support clients.

In a conversation with MARKETING-INTERACTIVE, Camellia Tan, chief network officer, Asia of VMLY&R said that VMLY&R will bring network clients and business development muscle to this partnership, "The work we have been delivering for shared clients over the past few years has also advanced our capabilities together – which is why we are coming together to scale," Tan added. She also said that the Nanjing set up or the partnership gives VMLY&R access to quality, lower cost base operations and a talent pool which will deliver value for clients across the region and the globe.

VMLY&R has worked closely with Loncus for several years and, via the new hub, aims to take delivery power and scale to new heights while offering services and solutions to clients in China and across the world.

Commenting on the strategic partnership with Loncus, Yi Chung Tay, CEO for VMLY&R in Asia, said: “This is a great opportunity to take our CX capabilities to the next level in China, allowing us to leverage existing talent and expertise to enhance our support for network clients across the region and globe. Loncus has a proven track record of delivering outstanding work for our clients, and I look forward to scaling up our offering via this partnership.”

Chen Liang, founder and CEO of Loncus Network Technology Company, said: “Since its establishment, Loncus has contributed to a competitive landscape in Marketing Technology across China and beyond. Our partnership with VMLY&R has driven remarkable results for key clients and projects, and I am excited for the potential this new venture brings.  With a dedicated tech hub, we will be able to scale up and offer a wider range of services and quicker delivery, allowing for faster, more scalable growth.”

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. VMLY&R is made up of more than 12,000 employees worldwide with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

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