VMLY&R launches new agency to serve Rx pharmaceutical companies

VMLY&R has launched a new global healthcare agency VMLY&Rx.

The new agency comprises teams from within WPP Health Practice — including the specialist talent from Sudler in France, the UK, Germany, Italy, Switzerland, Spain, China, and Japan — with VMLY&R, offering medical, strategic, creative and advertising consultancy, pre-clinical and clinical support, market development, strategic branding, stakeholder engagement, commercialisation, and market access.

Apart from these offerings, the new entity has been developed to service expansion within the prescription medicines market, the trend towards specialist and personalised therapies, and the surge in innovative health technologies. VMLY&Rx will also help its clients address the growing fragmentation in the management of disease, enabling connected support across a broad range of multidisciplinary stakeholders throughout the health ecosystem.

After this launch, the Sudler brand will be officially retired at an international level.

Led by Claire Gillis, international CEO of WPP health practice, VMLY&Rx will expand the healthcare offerings of VMLY&R outside the US by providing global solutions with specialty Rx pharmaceutical expertise for client partners. Feiyan Shen, CEO of VMLY&Rx Shanghai, will be in charge of the agency’s operations in China.

“Today’s healthcare environment is becoming increasingly fragmented and complex - at a time when we need to be working more closely together. This, coupled with a trend towards specialty care and increased multi-stakeholder involvement, prompted us to design an agency built specifically to service these new client needs," said Gillis.

"We now have a specialist offering that links our Rx experience to VMLY&R’s technology and creative firepower at a global level," she added.

Commenting on the launch, Jon Cook, global CEO of VMLY&R, said, "We are proud to launch VMLY&Rx within such an exciting sector. Combining our shared healthcare expertise now creates one of the most powerful global healthcare agencies in the industry."

"Our ability to create innovative brand experiences combined with the health experience of Sudler and WPP Health Practice will create a global team with specialist capabilities built to thrive in the new era of healthcare," he concluded.

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